Search engine optimization is the best way to increase your presence and ranking on the Internet. Before hiring an SEO company in this post panda/penguin era, there are 10 questions you need to ask.
Do you know about Google algorithm updates?
This is the first and most important question you need to ask the SEO agency. The agency should not only be able to tell you what they but also why they are important.
Do you hire experienced content writers?
The key aim of optimizing your site for search engines is to become an authority on a given topic. However, without the help of experienced writers, it is impossible to accomplish this. Content can make or break your SEO strategy. The agency you hire must be consistent at creating quality content. Keep in mind that without quality content, guest postings, relationship building and social media marketing will not work.
What strategies do you use for link building?
Walk away if the agency still uses automated link building, buys links or submits to article directories. The right agency is one that collaborates with influencers on projects that are mutually beneficial or that create natural links by building exposure through advertisements, social networks and forums.
Do you use tools?
There are tasks that ought to be automated. So if an agency is not using tools, it means they are doings things manually. If such automated things as tracking results and returns on investment are done manually, the costs will be high.
Do your guarantee results?
Again and again, you have heard from Google that no company can guarantee ranking. For this reason, you should walk away if an agency claims it can guarantee a top spot on search engines. The only guarantee an SEO company should give is customer satisfaction and good return on investment.
How much technical experience do you have?
There are things SEO experts should know such as how to properly handle server codes and 404s. Having technical knowledge will make it easier to communicate with their web designers thereby avoiding errors, wasted resources and even conflicts.
How do you identify penalty causes?
Unless the SEO agency understands and can differentiate between Penguin and Panda updates, they are of no use to you. An issue can only be solved, if you know what caused the penalty.
Do you use social media optimization?
Social media is easily the most important relation building tool that directly influences ranking. The agency you hire should know how to use social media to build relationships and also how to create content is that friendly to social media.
Who are some of your clients and how long have you been working with them?
If the agency has been working with the same clients for a significant period of time, it means they are reliable, result-oriented and do not drag them through unnecessary penalties.
Can you make predictions?
It is not possible to predict the future. However, based on trends, the agency should be able to predict where search engine optimization is headed.
Before hiring an SEO agency, you need to know if they understand what Google Algorithms are. Only hire an agency with experience and with excellent writing as well as link building skills.